Variable QR codes are QR codes that contain dynamic or variable data, which can be customized for individual recipients or specific purposes.
Unlike static QR codes, variable QR codes can be personalized with unique information such as names, serial numbers, tracking codes, or promotional offers.
Variable QR codes are generated using variable data printing (VDP) technology, which allows for the creation of customized QR codes on a large scale.
They are commonly used in marketing campaigns, direct mailings, event invitations, ticketing systems, loyalty programs, and product labeling.
